2011级《管理学原理》Business Plan Information

BUSINESS PLAN TEMPLATE

MAIN BODY OF PLAN

SECTION # 1

EXECUTIVE SUMMARY

-          Summary of whole plan.

SECTION # 2

COMPANY BACKGROUND

-          This should include;

-          ORGANIZATIONAL MAKEUP

-          ORGANIZATIONAL CHART

-          A MISSION STATEMENT

-          VISION

-          OBJECTIVES

-          GOALS

SECTION # 3

MANAGEMENT TEAM

-          The roles and jobs or positions of the various people in the management team. You should also include human resource needs.

SECTION # 4

STRATEGIC MARKETING PLAN

PART # 1

A.      ENVIRONMENTAL ANALYSIS

a)         Look at the economy

b)        Look at the market

c)         Look at demographics and psychographics

d)        Identify the target market and analyze the needs and makeup of that segment

B.      ANALYZE THE COMPETITIVE ENVIRONMENT

-  Look at five competitors

C.      ANALYZE METHODS of MARKET DISTRIBUTION

PART # 2

STATEGIC MARKETING PLAN

-          PRODUCT; What is your product and how is it different from competition, PRODUCT DIFFERENTIATION?

-          PRICE; What are your prices and how do they compare?

-          PLACE; How does your product or service get to the target market? DISTRIBUTION CHANELS.

-          PROMOTIONAL PLAN; How does plan to promote your business? ADVERTISING MIX.

SECTION # 5

PRODUCTION PLAN

-          How are you going to provide the goods and services you promise? You only need you give a general outline.

SECTION # 6

LOCATION ANAYSIS

       - Analyze your location. What is necessary to conduct business. What are the good points and bad points, the solutions and the costs.

SECTION # 7

       -  STARTUP BUDGET
       -  MONTHLY CASH FLOW for the first year

       -  CASH FLOW for first five years

       -  BREAK EVEN ANALYSIS

SECTION # 8

APPENDIX

-          The appendix proves the information in the body of the plan. The body of the plan is written in proper English text and in paragraph form. The appendix contains actual research and numerical analysis.

-  ORGANIZATIONAL CHART         - section # 2

-  RESEARCH ANALYSIS             - section # 3

-  PROMOTIONAL INFORMATION     - section # 3

-  PROCTIONION INFORMATION;     - section # 5

                     - floor plan

                     - assembly plan and requirements

-  LOCATION INFORMATION         - section # 6

                     - maps

            - photos

            - zoning

       -  FINACIAL BREAKDOWN and INFORMATION    - section # 7

                            - start up budget

                - monthly cash flow first year

                - cash flow for five years

                - breakeven analysis